Political Science Department cordially invites you to celebrate our POSC faculty member Noah S. Schwartz, an Assistant Professor of Political Science at the University of the Fraser Valley, on the publication of On Target: Gun Culture, Storytelling, and the national Rifle Association (NRA).

On Target explores why the NRA is so influential and how we can understand the group’s impact on firearms policy in the United States. The book looks at how the NRA both draws upon and shapes historical meta-narratives regarding the role of firearms in America’s national identity and how this is part of a larger effort to expand the community of gun owners. Noah S. Schwartz demonstrates how the NRA portrays a vision of the past through events such as its annual meeting; communications such as American Rifleman magazine and NRA TV; and points of contact including the National Firearms Museum.

The book lauch is being held at UFV’s Abbotsford Campus in Building A, Room A225 – UFV Boardroom. The event is open to all UFV and the public. Refreshments will be served.

For more information and to RSVP, email natasha.tvete@ufv.ca.

For any questions, please contact edward.akuffo@ufv.ca or 604.504.7441 ext. 4444